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Utah, 2011
A trip to Utah in 2011 laid the groundwork for what would eventually lead to this product development effort. I contracted out with Matt Graham - unknown at the time, but now a TV celebrity on several Discovery and National Geographic shows - to teach me how to live off the land for 3 weeks. Matt's hunting tool of choice is the atlatl, or primitive spear thrower.
The atlatl
Over the course of the trip I became more comfortable with this tool, eventually hunting my own trout with it. And what a lot of fun it was to do target practice with!
And the business was born!
Well, not so fast...but after staying in touch for 6 years and Matt's appearances on Discovery Channel and National Geographic shows, he asked me to develop a commercial product with him.
The originals
The product I set out to build would be carefully modelled off of Matt's favorite personal atlatl and dart set, but mass-produceable, compact, and customizable.
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